Viral formats · Week of September 21, 2026
3 viral TikTok and Reels formats this week (Sep 21, 2026)
Three video formats that work on Instagram and TikTok right now.
By Strat Cat · Updated
Key takeaways
- Listicle videos scored an average of 73/100 this week by promising clear, digestible value.
- Tutorials were the highest performing format, with an average score of 83/100, often by showing a quick solution to a common problem.
- Talking Head videos grab attention with visual hooks like wiping the camera lens or using exaggerated facial expressions.
This week, the best videos use simple formats. We saw creators succeeding with Listicles, Tutorials, and Talking Heads. Here is how they work and how you can make them too.
1. Listicle
7 videos this week · average Strat score 73/100 · mostly on Instagram
What it is
A creator speaks to the camera, listing several items, tips, or ideas. Often, text overlays highlight each point, or the video cuts to screen recordings that show examples.
Why it works right now
This format promises a clear number of takeaways, which makes the value obvious to the viewer. It creates curiosity by using words like 'unhinged' or 'addicted' to make people watch until the end.
How to make one
- State the number and topic of your list in the hook.
- Present each list item one by one.
- Use text overlays to reinforce each point.
- End with a quick summary or a final valuable tip.
Examples this week
How to Find Any Halloween Costume for Cheap by Britney (score 80)
Unhinged Questions for Your Group Chat by katie✨ (score 75)
2 Ways to Get Addicted to Saving Money by auri💸 (score 75)
2. Tutorial
3 videos this week · average Strat score 83/100 · mostly on Instagram
What it is
This format quickly shows how to do something, usually through screen recordings. It often starts with a person on camera presenting a common problem before showing the solution.
Why it works right now
Tutorials provide direct, actionable value by solving a specific problem for the viewer. They work best when they show a fast, easy solution to a tedious or difficult task, proving their efficiency.
How to make one
- Hook viewers with a relatable problem or a shocking discovery.
- Cut quickly to a screen recording of the solution.
- Show the entire process from start to finish.
- End by showing the successful result or payoff.
Examples this week
POV Ad for a Creator Monetization Platform by Jenna (score 88)
This LinkedIn Hack Automates Job Applications by Savannah (score 77)
3. Talking Head
3 videos this week · average Strat score 71/100 · mostly on Instagram
What it is
A creator speaks directly to the camera, usually in a close-up shot. The video relies on storytelling and the creator's personality to hold attention.
Why it works right now
This format builds a direct connection with the viewer through personal stories and relatable problems. A strong, often controversial, opening line creates an immediate open loop that makes people stay for the answer.
How to make one
- Start with a bold or controversial spoken hook.
- Use a simple visual action to grab attention immediately.
- Tell a personal story to frame the problem.
- Present the solution, sometimes with a quick screen recording.
Examples this week
Why the Laziest People Get the Best Jobs After Graduation by Mae’s Talks (score 85)
How to Make $300 in 3 Hours Giving Advice to Men by yourmusecoach (score 77)
Couple's Testimonial for Body Acne Product by jamiefinds3 (score 51)
Frequently asked questions
What TikTok formats are trending right now?
The most effective formats are often the simplest. This week, we see Listicles, Tutorials, and Talking Head videos performing very well on both TikTok and Instagram Reels.
What is a visual hook on TikTok?
A visual hook is an action in the first three seconds that breaks a pattern and grabs attention. Examples include a creator rushing towards the camera, wiping the camera lens, or showing a shocked facial expression.
How do you make a good listicle video?
A good listicle video states its topic clearly in the hook, like '2 ways to get addicted to saving money'. Then, it presents each point clearly, often using text overlays or by showing examples on screen.